Well the last five months have been… interesting! With the majority of the world entering some form of quarantine lockdown, businesses have adapted to provide their goods via an alternate method. The rise of the takeaway from traditional sit-down venues has boomed.
My day job has been particularly impacted by the UK’s business closure laws to prevent the spread of the virus-that-shall-not-be-named and we had to adapt quickly to disrupted supply chains, staffing shortages and a huge shift in our business model. Our typical food menu needed an emergency overhaul… introducing The Bratdog!
I love Christmas markets and prefer the Bavarian and German themed markets because of two things… Gluehwein and Bratwurst. The former is a wonderful winter warmer drink and the latter is a wonderful winter filler – a typical pork sausage packed with herbs and gentle spicing and originating from Bavaria. There are many variations of the Bratwurst but they all have something incredible in common; that grilled and crispy skin!
The traditional Bratwurst is usually consumed with a bread roll, lashings of mustard and a big helping of Sauerkraut and pickles accompanied by steins of lager.
After finding an importer of authentic German made Bratwurst, we “Americanised” the Bratwurst into a Bratdog, served atop a freshly baked baguette, topped with German Mustard and German Ketchup and sprinkled with crispy fried onions. What’s even better is the choice of three Bratwurst sausages: The original Bratwurst, a cheese Bratwurst packed with Emmental cheese and the Beef Chilli Dog with spicy pepper flakes.
We even introduced a Vegan bratwurst sausage which is made from Beechwood smoked Seitan.
Currently we are selling our Bratdogs for £12 with a potion of chips included in the price.
You can currently buy Bratwurst from our supplier direct during the current climate: www.sausageman.co.uk (not affiliated).